Our production company, and film, are both independent. We decided on this because as we are students making a student film it is more realistic. Due to this is it could be said that just like Cyberbully (main inspiration for our film) Back At Ya could be a TV movie. However I would like our film to be displayed in cinemas across the UK and then developing to other countries. Due to the captivating storyline and range of interesting characters I think our film would be good enough to be displayed in mainstream cinemas. However, not as many as mainstream films due to budgets of being an independent company. Rather than being artistic, suitable for Art House and other indie short film companies I think our film needs to be in cinemas to make sure the moral message behind the storyline is transferred to as many people as possible. Due to the Hyperdermic Needle theory, a main goal of mine would be to “inject” the negative message about bullying into the minds of thousands if not millions of audience members.
The main comparison I am able to make is with Mean Girls. However Mean Girls is a comedy but the concepts are very similar. Rebecca starts off in the film as a bully victim who’s character and personality change over time making her become more outspoken and secretly terrorizing people on the internet. This could reflect the change in Cady in Mean Girls when she goes from new girl in high school to main popular girl, bullying and terrorizing along the way. Both films teach a lesson and end with a denouement of which the main characters reflect on how bad they’ve been and how they have changed for the worst. Also Mean Girls highlights the differences between social groups and how tey interactive and conflict.
Paramount pictures created and distributed Mean Girls and could do the same for Back At Ya even though it is a British film. Indie film distribution companies would be our best bet for distribution of Back At Ya. Paramount do have Paramount Pictures UK which would be more targeted to distributing more independent films. Also there are many distributors of British film which could distribute our film to UK cinemas.
These include;
Kaleidoscope Film Distribution
Icon Productions (American company who also specially in the distribution of British film.)
Entertainment Film Distributors
Independent Distribution
However I think the best distribution company to go with, if not distributed by Peacock Productions would be Fox Searchlight Pictures. Fox Searchlight Pictures is a subsidiary of the Fox Entertainment organisation and a sister company of the larger 20th Century Fox. I have chosen this because they specialise in the distribution of independent British films. Also they finance British films which could be helpful to Peacock Productions. Successful films that have come from Fox Searchlight Pictures are The Full Monty, Bend It Like Beckham and Slumdog Millionaire all grossing millionaires above critic expectations.
Our film is for a mass audience meaning that Fox Searchlight Pictures could be beneficial for our company. They distribute to cinemas in both the UK and the USA meaning the two most advanced countries in the world will be able to exhibit our film, conveying the message of Back At Ya. In the UK, Odeon, Vue and Cineworld cinemas would be the ideal cinemas for Back At Ya to get at least one screen in, if only in one cinema per county. This would at least grow anticipation for the film and create a buzz within the social media and social circles.
Just like Cyberbully, Back At Ya could feature a campaign to go with it, to promote how bad bullying can be. These [delete] t-shirts shown are part of the Delete Digital Drama campaign which followed the 2011 film Cyberbully. The campaign was designed to shine light on how painful bullying can be and how frighteningly easy it can be to cyberbully. Back At Ya could be the first in the series of films speculating social issues and creating a story around them to display the negative affects. For example, the sequel to Back At Ya could be centred around eating disorders, shining light on that social issue. However at the moment Peacock Productions could budget towards small items like stickers, stamps and other marketing strategies which would draw attention to the film and promote a healthy attitude and lack of bullying. This synergy would boost the companies popularity whilst creating a campaign marketing force at the same time. This is not just a way of reaching our target audience but interacting with them and involving them whilst creating both a franchise and selling merchandising so Peacock Productions could one day become a mainstream company.
Our film has a fairly modern alternative vibe, much to the contrary to Kidulthood which centres around "chav culture". Our film style could be compared to the styles of TV shows Made In Chelsea and the film The Perks of Being A Wallflower. The mixture of cultural British styles; Grunge, Hipster, Indie etc gives our film that new dynamic which would attract an interested audience. Due to this style, Back At Ya has potential to become a cult classic, creating a huge fan base such as Donnie Darko has or the Harry Potter franchise has. To promote and sell the film after it has come to an end in the cinema, hypothetically it could be released in a number of ways. The most popular way to exhibit a film now is to release it on DVD. However with new technologies like Blu Ray being available not everything will be possible due to Peacock Productions being an independent company with a limited budget. DVD, Netflix and iTunes/ Amazon would be the primary choice of exhibition after cinematic release because it is cheaper than releasing on Blu Ray and is more accessible to people.
No comments:
Post a Comment